Brandlink was founded to bring together companies that serve the same target group.
We believe in collaboration to deploy marketing budgets more efficiently.
Why choose brandlink?
- Shared campaigns that double your visibility.
- The right target group with purchasing power.
- Unique contacts: We have an exclusive database
- Maximize Visibility: Take advantage of the visibility and reach of companies that are already in touch with your target audience.
- Cost-effective marketing: Reduce advertising costs by partnering with brands that already have a relationship of trust with your potential customers.
- Targeted campaigns: Focus on a relevant audience through co-marketing with companies that serve the same customer base.
- Increase Brand Authority: Build credibility and trust by being associated with well-known and trusted brands.
- Flexible collaboration: Customize campaigns to your needs, whether it's newsletters, blogs, or ads.
- Scalability: Work with multiple brands simultaneously to quickly increase your reach and impact.
- Innovative Approach: Leverage a unique co-branding method that transcends traditional marketing.
- Save time: Brandlink takes the process off your hands, so you can focus on your core activities.
- Win-win situations: Both your brand and the collaboration partner benefit from shared efforts and successes.
- Proven expertise: With Brandlink you get access to experienced professionals in marketing and co-branding.
The difference
1.Higher trust and credibility
With co-branding you benefit from the reputation and trust that the partner has already built up with its customers. Traditional advertising often has less impact because it is seen as commercial and less authentic.
2. More targeted reach
Co-branding directly targets an existing, relevant target audience of your partner, so you don't waste money on a broader audience that may not be interested. With Google Ads or Instagram, you often reach a less specific and less warm audience.
3. Lower costs per new customer.
By partnering with a brand that already has access to your target audience, you avoid high advertising costs and competitive bidding on platforms like Google Ads.
4. Less dependent on algorithms
Social media and Google platforms are constantly changing their algorithms, making your ads’ performance unpredictable. With co-branding, you work directly with partners without being dependent on such changes.
5. Unique positioning
Co-branding differentiates your brand by linking it to other relevant brands. This creates a distinctive and exclusive perception that is difficult to achieve with standard advertising.
6. Higher involvement
Customers often view co-branded content as a recommendation of the other brand, leading to higher engagement and conversion than traditional advertising, which is often ignored or perceived as disruptive.
7. Longer campaign lifespan
Co-branding partnerships can lead to long-term collaborations, with a lasting impact on your brand, while ads on platforms like Google and Instagram often have a short life cycle.
8. Win-win cooperation
Both parties benefit from the collaboration: your brand gains access to new customers, and the other brand strengthens the value they provide to their own customers.
9. No ad oversaturation
Consumers are saturated with ads on Google and social media, which reduces their effectiveness. Co-branded content, on the other hand, is perceived as fresher and more valuable.
10. Measurable impact on brand value
Co-branding adds value to your brand through association with trusted partners, while advertising often only provides a temporary boost in visibility.